A re-roof quoted in ten minutes.
One of our own jobs, with the founder's own numbers. It was quoted by Aron Flood's own roofing crews, and RoofMap is his software — so read this as a roofer describing his own before and after, not as an independent review.
Before RoofMap, a re-roof quote cost about ninety minutes — an hour to drive out, measure and drive back, then half an hour to write it up — and about three in ten of those quotes were won. Now the quote takes about ten minutes from the aerial, about five in ten are won, and the crew only drives to site once the job is accepted, to take the exact measurements before the order goes to the merchant.
The job
Job 3045 is a long-run steel re-roof on a house in Auckland, quoted from the office in Kerikeri: a main hip roof with a second, smaller roof the customer could choose to include or leave out. Nothing unusual — which is the point. This is the job those crews quote every week.
How it used to go
- Drive out, measure, drive back — about an hour. A tape, a ladder where it was safe, a biro sketch, and the pitch off a level. Two people if the roof was awkward.
- Write the quote — about half an hour. Work every sloped length back through the pitch, count sheets and flashings in a spreadsheet, type the proposal, email a PDF.
- Wait. The customer rang back with questions — how much for the garage, what if we went a grade up — and each answer was another version of the PDF.
About three in ten of those quotes turned into jobs. Which means seven in ten site visits — seven hours of driving and measuring for every ten quotes — were for roofs Flood Roofing never did.
How job 3045 went
- Type the address. RoofMap loads the aerial and sets the scale from it.
- Trace the roof. Click the corners; the walls snap square and the ridges, hips and valleys are worked out from the outline and the pitch. The second roof is traced as its own section so the customer can choose it.
- Check the job pack. Sheet lengths per face, the cut layout and the flashing schedule come off the drawing. This is where a roofer's eye still matters — see below.
- Send the quote. The customer opens a six-page proposal with the roof plan on it, picks steel grade and guttering, and can include or leave out the second roof and watch the price move. They accept from their phone; the office is told the moment they open it and the moment they accept.
About ten minutes, at a desk, and no drive. Roughly five in ten of quotes sent this way are being won.
What still needs a roofer
Two things, and they are not going away.
- Exact measurements before the order. A roof traced off an aerial is close enough to quote from; it is not what you cut steel to. Once a job is accepted, somebody goes to site and takes the exact measurements, and the order is checked against them before it is sent. The difference is that the visit is now made only for jobs that are won.
- Checking the first pass. The software's cut list is a starting point. The roofer reads it against the roof — which gutter a run really drains to, where a flashing set is missing at a chimney — and corrects it before the order goes out. That takes minutes, and it is the same check those crews always did; it just starts from a drawn plan instead of a sketch.
The arithmetic, per ten quotes
Rough, and Aron's own. Site visits are counted at an hour including the drive.
| Per ten quotes | Before | With RoofMap |
|---|---|---|
| Quoting time | 10 × 90 min = 15 hours | 10 × 10 min ≈ 1.7 hours |
| Site visits | 10, before quoting | About 5, after acceptance, for exact measures |
| Time on site for jobs not won | About 7 hours | None |
| Jobs won | About 3 | About 5 |
| Hours per job won | About 5 | About 1.3 |
The conversion change is the part Aron did not expect. The quote itself did it: a customer who can move the options themselves and see the price change does not go quiet the way one holding a fixed PDF does.
Honest caveats
- These are one company's numbers over 2026, from memory and the job list, not a controlled study. Your drive times and your win rate are your own.
- It was already the kind of business that quotes a lot of roofs; the time saved scales with volume.
- The founder built the software. He is not neutral, and this page does not pretend to be.
Try it on one of your own roofs.
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